J X48G J 348G The Business of Sports Media 3 Hours
3 Lecture Hours 0 Lab Hours
Examination of the business of sports-related media, including over-the-air television, cable, satellite television, print, radio, social media, and internet-based media, and the impact of such media on sports presentation and development, professional franchises, colleges, and conferences. Emphasis on how the business of sports media generates revenue and content, and the business models for each type of media, the challenges to such models, and the likely future changes to them. Only one of the following may be counted: Advertising 348S, 378 (Topic: The Business of Sports Media), Communication 325 (Topic: The Business of Sports Media), Journalism 348G, 349T (Topic: The Business of Sports Media), Public Relations 348S, 378 (Topic: The Business of Sports Media). Three lecture hours a week for one semester.
Same as: ADV 348S, P R 348S
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division