Topic 1: Market Area Analysis. Conceptual and methodological aspects of analyzing the geographical dimensions of demand. Students complete a field project in which they apply concepts and techniques to the analysis of a problem.

Topic 2: Analytical Methods in Marketing. Basic analytical techniques that are used to improve market-oriented decisions: brand-switching, linear programming applications in advertising, competitive bidding, distribution and location models, conjoint measurement, and multivariate data analysis for strategy formulation. The course stresses the use of the models to deal with marketing variables and problems and the acquisition of relevant data. Case analyses and projects.

Topic 3: Business and Public Policy. Provides a historical framework in which to study key issues in contemporary government and business relations in the United States and, to a limited extent, in other countries. Settings range from the Depression and the New Deal to more recent periods of social regulation of business; topics range from the role of the international oil companies to the deregulation of the airlines.

Topic 4: Strategic Marketing. Strategic marketing decisions made at the corporate and business-unit levels, and organizational issues that affect the formulation and implementation of marketing strategy; an experiential course, taught primarily through the case method and a marketing strategy computer simulation game.

Topic 5: Current Topics in Consumer Marketing. Reasons for the shift in allocation from advertising to promotion, and implications of this shift for the structure of packaged-goods marketing.

Topic 6: Buyer Behavior in Global Markets. The application of marketing strategy and buyer behavior principles in the global environment.

Topic 7: Industrial Marketing. Concepts, theories, and models from industrial marketing strategy provide the foundation for case analyses of a variety of technology-intensive firms, primarily in electronics, data processing, and pharmaceuticals.

Topic 8: Product Policy and Tactics. Tactical and strategic product decisions, with emphasis on the former. Consumer goods, with some attention to the marketing needs of industrial products and service industries; decisions about a firm's product portfolio. Uses case analyses and personal computer-oriented analytical exercises. Additional prerequisite: Completion of Master of Business Administration core courses.

Topic 9: Marketing Strategy for Small Business. Basics of marketing strategy and marketing plan development; students develop such a plan for a beginning business.

Topic 10: Marketing Communications. Analysis of advertising, publicity, personal selling and sales promotion; their social and economic consequences; their coordination and relationship to other business functions.

Topic 11: Quality and Competitiveness. The globalization of competition, the challenge to the United States position in the world economy, and the total quality management movement as a competitive response.

Topic 12: Customer Strategy. External resources for competitiveness, such as customer relationships that can help deliver superior quality and drive down costs. The course brings together experienced managers and students who have interned with them to explore issues underlying total quality in marketing. Additional prerequisite: Completion of an instructor-approved internship.

Topic 13: Pricing and Distribution Channel Strategies. Analysis of distribution and pricing decisions, factors that influence these decisions, and the role of pricing and distribution in the formulation of marketing strategy. Lecture/discussions, cases, and group projects.

Topic 14: Marketing of Services. Organizations that market services rather than goods; differences between tangible goods and services; unique service-marketing problems and opportunities.

Topic 15: Marketing High-Tech Products. The forces driving competition in industrial markets, with emphasis on technological products. This course focuses on honing students' analytical skills for leveraging marketing decision making.

Topic 17: Business Data Analysis With Data Mining. The equivalent of two or three lecture hours a week for one semester. Restrictions: Restricted to Red McCombs School of Business graduate students.

Topic 18: Leveraging Marketing Metrics. Examines the link between marketing decisions and financial performance. Restrictions: Restricted to students in the McCombs School of Business.

Topic 19: Clients, Consulting, and Communication. Restrictions: Restricted to students in the McCombs School of Business.

Topic 20: Human Insights. Restrictions: Restricted to students in the McCombs School of Business.

Topic 21: Brand and Growth Strategy. Examine the basic building blocks of growing and managing a brand while integrating it seamlessly into the overall marketing activities of the firm. Assess the health and profitability of a product portfolio, develop go-to-market strategies for new products, and discuss positioning and repositioning of current products.

Topic 22: Marketing Analytics. Restrictions: Restricted to students in the masters of science in business analytics program.

Topic 23: Advanced Data Analytics in Marketing. Restrictions: Restricted to students in the Masters of Science in Business Analytics Program.

Topic 24: Consumer Well Being. Marketing 182 (Topic: Consumer Well Being) and 182 (Topic 24) may not both be counted. Restrictions: Restricted to students in the Master of Science in Marketing program.

Topic 25: Data Visualization and Storytelling. Marketing 182 (Topic: Data Visualiztn/Storytellng) and 182 (Topic 25) may not both be counted. Restrictions: Restricted to students in the Master of Science in Marketing program.

Topic 26: Predictive Analytics and Data Mining. Marketing 282, 382 (Topic 17: Business Data Analysis with Data Mining) and 282, 382 (Topic 26) may not both be counted. Restrictions: Restricted to students in the McCombs School of Business.

Topic 27: Behavioral Economics. Only one of the following may be counted: Business, Government, and Society 388; Marketing 382 (Topic: Behavioral Economics); 282, 382 (Topic 27).

Topic 28: Connecting with Customers in a Digital World. Marketing 382 (Topic: Connect with Cust Digtl Wrld) and 282, 382 (Topic 28) may not both be counted.

Topic 29: Consumer Behavior in a Digital World. Marketing 382 (Topic: Consumer Behav: Digital World) and 282, 382 (Topic 29) may not both be counted.

Topic 30: Brand and Growth Strategy. Explore the principles of product management including assessing the health and profitability of a product portfolio, developing go-to-market strategies for new products, and positioning and repositioning of current products. Examine the basic building blocks Marketing 282 (Topic: Brand and Growth Strategy) and 282 (Topic 30) may not both be counted. Restrictions: Restricted to students in the Master of Science in Marketing program

Topic 31: Corporate Governance. Only one of the following may be counted: Management 285, 385 (Topic 62), Marketing 382 (Topic: Corporate Governance), 282, 382 (Topic 31)

Topic 32: Creativity and Leadership. Marketing 382 (Topic: Creativity and Leadership) and 282,382 (Topic 32) may not both be counted.

Topic 33: Design Thinking for Business Innovation. Explore the overall design process, along with specific research tools and evaluation methodologies to build empathy and define key customer problems to solve. Discuss best practices for idea generation, prototyping potential solutions, and testing through iterative cycles. Marketing 382 (Topic: Dsgn Thinking For Innovatn) and 282, 382 (Topic 33) may not both be counted.

Topic 34: Invisible Global Market. Only one of the following may be counted: Advertising 391L, Latin American Studies 383, Marketing 382 (Topic: Invisible Global Market), 382 (Topic: Invisible Global Marketing) 282, 382 (Topic 34), Middle Eastern Studies 382M, Public Affairs 388N.

Topic 35: Marketing for Nonmarketers. Marketing 382 (Topic: Marketing for Nonmarketers) and 282, 382 (Topic 35) may not both be counted.

Topic 36: Pricing and Channels. Marketing 382 (Topic: Pricing Channels) and 282, 382 (Topic 36) may not both be counted.

Topic 37: Strategic Branding. Marketing 382 (Topic: Strategic Branding) and 282, 382 (Topic 37) may not both be counted.

Topic 38: Science of Good Business. Explore what good business means in multiple ways: doing well; being good; and feeling good. Examine theory, data, insights, and empirical evidence from behavioral sciences to learn how individuals and organizations can achieve "good" in a business context. Identify actionable practical applications, based on design thinking principles, that can actually be implemented in the workplace. Marketing 382 (Topic: Science of Good Business) and Marketing 282, 382 (Topic 38) may not both be counted.

Topic 39: Experimental Design. Marketing 282 (Topic: Experimental Design) and 282 (Topic 39) may not both be counted. Restrictions: Restricted to students in the Master of Science in Marketing program.

Topic 40: Data Analysis. Marketing 282 (Topic: Data Analysis) and 282 (Topic 40) may not both be counted. Restrictions: Restricted to students in the Master of Science in Marketing program.

Topic 41: Advanced Marketing Management. Marketing 282 (Topic: Spec Topics in Strat Mkt) and 282, 382 (Topic 41) may not both be counted.

Topic 42: Digital Marketing and Measure. Marketing 282 (Topic: Digital Marketing/Measure) and 282 (Topic 42) may not both be counted. Restrictions: Restricted to students in the Master of Science in Marketing program.

Topic 43: Marketing Intelligence Capstone. Marketing 382 (Topic: Mkt Intelligence Capstone) and 382 (Topic 43) may not both be counted. Restrictions: Restricted to students in the Master of Science in Marketing program.

Topic 44: Digital Marketing. Examine the strategies, frameworks, and platforms driving digital marketing success. Analyze how brands use data-informed insights, paid and organic channels, and evolving consumer behaviors to create measurable impact. Explore frameworks for digital strategy, content development, and performance optimization. Marketing 382 (Topic: Digital Marketing) and 382 (Topic 44) may not both be counted.

Topic 45: Influence of Marketing on Society. Marketing 382 (Topic: Influence of Mktg in Society) and 382 (Topic 45) may not both be counted.

Topic 49: Sales Management and Strategy. Marketing 382 (Topic: Sales Management and Strategy) and 382 (Topic 49) may not both be counted.

Topic 51: Analysis of Markets. Marketing 382 (Topic: Analysis of Markets) and 282, 382 (Topic 51) may not both be counted.

Topic 52: Marketing Analytics and Information. Marketing 382 (Topic: MKT Analytics and Information) and 282, 382 (Topic 52) may not both be counted.

Topic 53: Analytical Tools for Marketing. Marketing 382 (Topic: Analytical Tools for Marketing) and 282, 382 (Topic 53) may not both be counted.

Topic 54: Data Driven Marketing. Marketing 382 (Topic: Data Driven Marketing) and 282, 382 (Topic 54) may not both be counted.

Topic 55: Data Analytics and Dynamic Pricing. Discuss nonlinear pricing, price customization, revenue management, bundling and versioning, channel pricing and auction designs in dynamic settings. Using real data sets and detailed exercises, apply these tools and concepts to diverse contexts and industries ranging from search engines to airlines, hotels and casinos to entertainment, and online retailing, utilities, social media, and self-improvement products. Explore analytical skills that can be applied in diverse settings ranging from business to policy issues and major global issues that confront an informed citizenry. Marketing 382 (Topic: Data Analytic & Dynamic Pricng) and Marketing 282, 382 (Topic 55) may not both be counted.

Topic 56: Marketing Analytics. Explore an introduction to a variety of approaches to analyzing firm marketing actions. Discuss preference measurement, market segmentation and targeting, customer economics, product and brand policies, pricing, advertising, and digital marketing. Only one of the following may be counted: Marketing 382 (Topic: MKT Analy & Application), 382 (Topic: Anly/Applicatn in MKT), 282, 382 (Topic 56).

Topic 57: Product and Brand Management. Explore the principles of product management including assessing the health and profitability of a product portfolio, developing go-to-market strategies for new products, and positioning and repositioning of current products. Examine the basic building blocks of growing and managing a brand while integrating it seamlessly into the overall marketing activities of the firm. Marketing 182 (Topic 57) and Marketing 282 (Topic: Product/Brand MGMT) may not both be counted.

Topic 58: Product Management. Marketing 382 (Topic: Product Management) and 382 (Topic 58) may not both be counted.

Topic 71: CCIMS Marketing Fellows Practicum. Marketing 382 (Topic: CCIMS Marketing Fellows Pract) and 282, 382 (Topic 71) may not both be counted. Restrictions: Restricted to students in the Marketing Fellows and Marketing Labs programs.

Topic 72: Marketing and Customer Insights Practicum. Marketing 382 (Topic MKT & Customer Insights Pract) and 282, 382 (Topic 72) may not both be counted.