Three lecture hours a week for one semester.

Explore the theoretical and practical role of communication in the development of long-term client relationships. Examine the consultative sales process, including prospecting, assessing needs, handling objections, presenting, closing, and following up with clients. Investigate on how technology can help or hinder communication.

Marketing 354 (Topic 2) and 372 (Topic: Sales Strategy and Steering) may not both be counted. Three lecture hours a week for one semester.

Explore the critically important "fourth P" of marketing: how and where to make the value proposition available to customers. Discuss analysis of a direct channel versus the use of intermediaries, the decision to sell online and/or in brick and mortar locations, and many other current marketing channel topics. Marketing 354 (Topic 4) and 372 (Topic: Marketing Channels) may not both be counted.

Marketing 354 (Topic 5) and 372 (Topic: Sales Management and Strategy) may not both be counted.

Only one of the following may be counted: International Business 372T (Topic 6), Marketing 354 (Topic 6), 354 (Topic 7), 372 (Topic 2), 372 (Topic 17).

Examine the core psychological processes underlying consumer decision-making and behavior, and the impact of recent technological advancements on consumer behavior in on and offline environments. Only one of the following may be counted: International Business 372T (Topic 6), Marketing 354 (Topic 6), 354 (Topic 7), 372 (Topic 2), 372 (Topic 17).

Explore basic message development and dissemination across ever evolving media types; focusing on the brain and emotions, as well as an intense examination of persuasion and core belief formation. Marketing 354 (Topic 8) and 372 (Topic 13) may not both be counted.

Focus on business to business marketing skills including: organizational buying and selling models; launching business to business products and services; pricing a product line; sales management and support; managing distribution partners; and social media for business to business promotion. Only one of the following may be counted: Marketing 372 (Topic: Business to Business Marketing), 354 (Topic 9), 372 (Topic 16). Three lecture hours a week for one semester.

Introduction to making more effective marketing decisions through the use of data. Examine sources, collecting and cleansing methods, conducting analyses, and presenting of data. Use real-world data and applications from a variety of industries. Only one of the following may be counted: Business Analytics 372 (Topic 9), 372T (Topic 26), Marketing 354 (Topic 26), 372 (Topic 23).

Introduction to the science and art of marketing strategy consulting. Explore the consulting industry and the key concepts of successful consulting. Execute a complete consulting engagement with an actual client. Only one of the following may be counted: Marketing 354 (Topic 10), 354 (Topic 11), 372 (Topic 26).