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MKT X54.7 MKT 354.7  Consumer Behavior in a Digital World  3 Hours

3 Lecture Hours  0 Lab Hours  
Examine the core psychological processes underlying consumer decision-making and behavior, and the impact of recent technological advancements on consumer behavior in on and offline environments. Only one of the following may be counted: International Business 372T (Topic 6), Marketing 354 (Topic 6), 354 (Topic 7), 372 (Topic 2), 372 (Topic 17).
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division