MKT X54.7 MKT 354.7 Consumer Behavior in a Digital World 3 Hours
3 Lecture Hours 0 Lab Hours
Examine the core psychological processes underlying consumer decision-making and behavior, and the impact of recent technological advancements on consumer behavior in on and offline environments. Only one of the following may be counted: International Business 372T (Topic 6), Marketing 354 (Topic 6), 354 (Topic 7), 372 (Topic 2), 372 (Topic 17).
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division