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MKT X54.9 MKT 354.9  Business to Business Marketing  3 Hours

3 Lecture Hours  0 Lab Hours  
Focus on business to business marketing skills including: organizational buying and selling models; launching business to business products and services; pricing a product line; sales management and support; managing distribution partners; and social media for business to business promotion. Only one of the following may be counted: Marketing 372 (Topic: Business to Business Marketing), 354 (Topic 9), 372 (Topic 16). Three lecture hours a week for one semester.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division