MKT X54.9 MKT 354.9 Business to Business Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
Focus on business to business marketing skills including: organizational buying and selling models; launching business to business products and services; pricing a product line; sales management and support; managing distribution partners; and social media for business to business promotion. Only one of the following may be counted: Marketing 372 (Topic: Business to Business Marketing), 354 (Topic 9), 372 (Topic 16). Three lecture hours a week for one semester.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division