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MKT X72T.21 MKT 372T.21  Strategic Product Management  3 Hours

3 Lecture Hours  0 Lab Hours  
Explore the principles of product management, including identifying new growth opportunities, assessing the health and profitability of a product portfolio, developing new products, and positioning and repositioning of current products. Utilize analytical tools, case discussions, and real-world derived projects. Marketing 372 (Topic 21) and 372T (Topic 21) may not both be counted.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division