MKT X72T.21 MKT 372T.21 Strategic Product Management 3 Hours
3 Lecture Hours 0 Lab Hours
Explore the principles of product management, including identifying new growth opportunities, assessing the health and profitability of a product portfolio, developing new products, and positioning and repositioning of current products. Utilize analytical tools, case discussions, and real-world derived projects. Marketing 372 (Topic 21) and 372T (Topic 21) may not both be counted.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division