MKT X72T.27 MKT 372T.27 Reputational Risk and Crisis Management 3 Hours
3 Lecture Hours 0 Lab Hours
Explore what risk is, crisis management techniques, market communications, and reputational preservation. Marketing 372 (Topic 27) and 372T (Topic 27) may not both be counted.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division