MKT X72T.5 MKT 372T.5 Design Thinking for Business Innovation 3 Hours
3 Lecture Hours 0 Lab Hours
Focus on theoretical understanding of design thinking, which includes customer-focus, cross-functional collaboration, and an iterative process for refining products and services. Marketing 372 (Topic 5) and 372T (Topic 5) may not both be counted.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division