MKT X78 MKT 178, 278, 378 Marketing Micro-topics 1-3 Hours
1,2,3 Lecture Hours 0 Lab Hours
Focuses on contemporary, in-demand marketing topics to help develop the foundational knowledge, hands-on experience, and skills for today's marketing ecosystem. For each semester hour of credit earned, the equivalent of one lecture hour a week for one semester.
Pre/Corequisites: Varies with topic.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
Topic 1: Data Storytelling and Visualization. Investigate data-driven marketing, identifying stories in data and utilizing visualizations to share that story. Explore Tableau, data literacy, visualization principles, and communicating effectively using data. Marketing 178 (Topic: Data Storytellg/Visualizatn) and Marketing 178 (Topic 1) may not both be counted. Additional prerequisite: Twenty-four semester hours of college credit.
Topic 2: Negotiating Sales Solutions. Additional prerequisite: Twenty-four semester hours of college credit.
Topic 3: International Selling. Additional prerequisite: Twenty-four semester hours of college credit.
Topic 4: Sales Technology and Artificial Intelligence. Additional prerequisite: Twenty-four semester hours of college credit.
Topic 5: Selling in High Technology Industries. Additional prerequisite: Twenty-four semester hours of college credit.
Topic 6: Predictive Modeling in Sales. Additional prerequisite: Twenty-four semester hours of college credit.
Topic 7: Professional Purchasing and Procurement. Explore the role of purchasing and procurement in a business. Examine goals and techniques of purchasing professionals; common structures of purchasing functions in a business; management of suppliers and vendors to achieve goals; cost, resource, and purchase timing management; bid proposal, negotiations, and other strategic purchasing decisions and associated marketing activities. Additional prerequisite: Twenty-four semester hours of college credit.