P R X78 P R 378 Advanced Topics in Public Relations 3 Hours
3 Lecture Hours 0 Lab Hours
Three lecture hours a week for one semester.
Pre/Corequisites: Prerequisites vary with the topic.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
Topic 1: Ethics in Advertising and Public Relations.
Topic 2: Advanced Studies in Media Sales.
Topic 3: Black Music and the Media.
Topic 4: Health Communication: Theory and Practice.
Topic 5: Integrated Communication for Nonprofit Organizations.
Topic 6: Public Relations in Entertainment.
Topic 7: Business to Business Integrated Communication Management. Cases and problems dealing with the management of business to business integrated communication, advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Advertising 378 (Topic 29) and Public Relations 378 (Topic 7) may not both be counted. Additional prerequisite: The following with a grade of at least C: Advertising 344K and 345J, and Marketing 320F or 337.
Topic 21: Semester in Los Angeles: Entertainment Promotion, Press, and Public Consider the core disciplines of research, creative, distribution, advertising, publicity, and promotion as they apply to entertainment. Only one of the following may be counted: Advertising 378 (Topic: Entrtnmnt Prss/Publc Reltn-L A), 378 (Topic 21), Public Relations 378 (Topic: Entrtnmnt Prss/Publc Reltn-L A), 378 (Topic 21). Same as: ADV 378.21 Restrictions: Restricted to students admitted to the Semester in Los Angeles Program.
Topic 30: Advertising and Public Relations for Sports.
Topic 31: Legal Aspects of Sports and Media.
Topic 32: Sponsorships, Endorsements, Advertising, and Events Marketing for
Topic 33: Analysis of Sports and Entertainment Audiences.
Topic 34: Sports, Ethics, and Social Issues.
Topic 35: Reaching Sports Audiences Using Nontraditional Media.
Topic 36: Sports, Entertainment, and Mental and Physical Health.
Topic 37: Social Enterprise Branding. Focus on the development of strategic branding and communication for businesses focused on balancing purpose and profit. Explore components of brand identity and implementation as they relate to the success or failure of companies enacting social impact across a number of industries. Only one of the following may be counted: Advertising 378 (Topic: Social Enterprise Branding), 378 (Topic 37), Public Relations 378 (Topic: Social Enterprise Branding), 378 (Topic 37). Same as: ADV 378.37
Topic 38: Influencer Marketing. Identify, analyze, approach, manage, and measure business goals. Differentiate between attention and influence. Only one of the following may be counted: Advertising 378 (Topic: Influencer Marketing), 378 (Topic 38), Public Relations 378 (Topic: Influencer Marketing), 378 (Topic 38). Same as: ADV 378.38
Topic 39: Pop Star Activism. Engage with issues of diversity, political activism, public relations, and marketing communication through the lens of popular music. Only one of the following may be counted: Advertising 378 (Topic: Pop Star Activism), 378 (Topic 39), Public Relations 378 (Topic: Pop Star Activism), 378 (Topic 39). Same as: ADV 378.39
Topic 40: Environmental Communication. Discuss environmental current events with hands-on agency/client experience. Develop authentic communication strategies and tactics that can protect the environment and advance cutting-edge sustainability technologies. Only one of the following may be counted: Advertising 378 (Topic: Environmental Communication), 378 (Topic 40), Public Relations 378 (Topic: Environmental Communication), 378 (Topic 40).
Topic 41: Advertising Intelligence. Analyze how insights enhance decision making in advertising and public relations in areas such as campaign development, segmentation, positioning, product development, and promotion. Review advertising and public relations problems and processes in ways that will benefit from informed decision making. Only one of the following may be counted: Advertising 378 (Topic: Advertising Intelligence), 378 (Topic 41), Public Relations 378 (Topic: Advertising Intelligence), 378 (Topic 41). Same as: ADV 378.41
Topic 42: Issues in Black American Advertising and Public Relations. Explore cultural critiques of the advertising and public relationship industry related to historical and contemporary challenges involving representation, systemic injustice, stereotypes, and social responsibility involving the Black American experience. Only one of the following may be counted: Advertising 378 (Topic: Issues in Black American AD/PR), 378 (Topic 42), Public Relations 378 (Topic: Issues in Black American AD/PR), 378 (Topic 42). Same as: ADV 378.42
Topic 43: Digital Social Media Analytics. Explore cutting edge technologies that enable public relations and advertising professionals to better understand online conversations and audience behaviors. Examine how to recommend creative solutions for engaging key stakeholders. Determine how data, creative, and strategy intersect. Only one of the following may be counted: Advertising 378 (Topic: Digital Social Media Analytics), 378 (Topic 43), Public Relations 378 (Topic: Digital Social Media Analytics), 378 (Topic 43). Same as: ADV 378.43