P R X67 P R 367 Integrated Communications Management 3 Hours
3 Lecture Hours 0 Lab Hours
Public relations as a managerial problem-solving process; strategic management of programs to enhance public-organizational relationships. Advertising 370J and Public Relations 367 may not both be counted. Three lecture hours a week for one semester.
Core Curriculum: 010
Pre/Corequisites: Advertising 344K and 345J with a grade of at least C- in each; Marketing 320F, 337, 337N, or 337H with a grade of at least C-.
Restrictions: Restricted to public relations majors.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division