P R X77K P R 377K Integrated Communications Campaigns 3 Hours
3 Lecture Hours 0 Lab Hours
Integration of theory, research methods, and communication techniques for planning, implementing, and evaluating public relations campaigns; client proposal writing and presentation. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Three lecture hours a week for one semester.
Pre/Corequisites: Public Relations 367 with a grade of at least C-.
Restrictions: Restricted to public relations majors
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division