Marketing (PhD)
Department website: https://www.mccombs.utexas.edu/graduate/phd/academics/marketing-phd/
Graduate work in marketing is offered in the following areas: consumer behavior, marketing strategy, and quantitative marketing.
Graduate Handbook
Graduate handbook information is updated and maintained by each program. Graduate handbooks are available within each program's office and online. Please contact the program with concerns or questions.
Admission
Admission to the PhD program is extremely competitive. Admission decision is made by the Doctoral Admission Committee and is based on a balanced consideration of multiple factors, including academic credentials, test scores, work experience, personal statement, and letters of recommendation.
Total Hours Required: 30
Requirements
To be admitted to candidacy for the doctoral degree, the student must
- fulfill the core course requirements in marketing and research methods;
- satisfy the first-year paper requirement;
- complete course requirements in the area of specialization;
- pass a written comprehensive exam by the end of the second year in the program;
- satisfy the third year paper requirement; and
- select a dissertation topic and dissertation committee. The student then submits a dissertation proposal for committee approval, applies for doctoral candidacy, conducts dissertation research, completes dissertation coursework, and defends the final dissertation research before the dissertation committee.
A well-prepared student generally completes the program in five years.
The PhD degree in Marketing has been identified by the Department of Homeland Security as a STEM-eligible program for purposes of fulfilling the Optional Practical Training (OPT) extension requirement.
| Code | Title | Hours |
|---|---|---|
| All students must also follow the following requirements and policies: | ||
| Graduate Business Requirements | ||
| Graduate University Requirements | ||