Marketing (PhD)
Department website: https://www.mccombs.utexas.edu/graduate/phd/academics/marketing-phd/
Graduate work in marketing is offered in the following areas: consumer behavior, marketing strategy, and quantitative marketing.
Graduate Handbook
Graduate handbook information is updated and maintained by each program. Graduate handbooks are available within each program's office and online. Please contact the program with concerns or questions.
Admission
Admission to the PhD program is extremely competitive. Admission decision is made by the Doctoral Admission Committee and is based on a balanced consideration of multiple factors, including academic credentials, test scores, work experience, personal statement, and letters of recommendation.
Minimum Hours Required: 30
Requirements
| Code | Title | Hours |
|---|---|---|
| Approved graduate coursework to reach minimum total hours required | 24 | |
| Core coursework in marketing and research methods | ||
| Satisfy the first-year paper requirement | ||
| Area of specialization coursework | ||
| Pass a written comprehensive exam (by the end of the second year) | ||
| Satisfy the third-year paper requirement | ||
| MKT 699W | Dissertation (students may take any credit hour combination of Dissertation equaling 6 credit hours) | 6 |
| All students must also follow the requirements and policies below: | ||
| Graduate Business Requirements | ||
| Graduate University Requirements | ||
| Total Hours | 30 | |
Additional Requirements and Policy
To be admitted to candidacy for the doctoral degree, the student must complete all requirements and select a dissertation topic and dissertation committee. The student then submits a dissertation proposal for committee approval, applies for doctoral candidacy, conducts dissertation research, completes dissertation coursework, and defends the final dissertation research before the dissertation committee.
A well-prepared student generally completes the program in five years.
The PhD degree in Marketing has been identified by the Department of Homeland Security as a STEM-eligible program for purposes of fulfilling the Optional Practical Training (OPT) extension requirement.