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P R X77K P R 377K  Integrated Communications Campaigns  3 Hours

3 Lecture Hours  0 Lab Hours  
Integration of theory, research methods, and communication techniques for planning, implementing, and evaluating public relations campaigns; client proposal writing and presentation. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Three lecture hours a week for one semester.
Pre/Corequisites: Public Relations 367 with a grade of at least C-.  
Restrictions: Restricted to public relations majors  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division