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MKT 320F MKTĀ 320F. Foundations of Marketing. 3 Hours.

Restricted to non-McCombs School of Business majors. Introduction to basic concepts and terminology in marketing: the process of developing marketing strategy, the role of marketing activities within the firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision making. Three lecture hours a week for one semester. Marketing 320F and 337 may not both be counted. May not be counted toward the Bachelor of Business Administration degree. Prerequisite: Upper-division standing.