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MKT 337 MKTĀ 337. Principles of Marketing. 3 Hours.

Restricted to students in a business major. Designed to expand understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Three lecture hours a week for one semester. Marketing 337 and 337H may not both be counted. Offered on the letter-grade basis only. Prerequisite: Credit or registration for Business Administration 324 or 324H; and credit or registration for Statistics 309 or 309H.

Degrees and Programs

...Marketing I B 350 , and MKT 337 , MKT 460 , MKT 370 , and the courses specified...

Minor and Certificate Programs

...chosen from MAN 320F or 336 ; MKT 320F or 337 ; FIN 320F or 357 ; LEB...