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MKT X37 MKT 337  Principles of Marketing  3 Hours

3 Lecture Hours  0 Lab Hours  
Designed to expand understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics. Only one of the following may be counted: Marketing 320F, 337, 337H, 337N. Three lecture hours a week for one semester.
Pre/Corequisites: Credit or registration for Statistics 301 or 301H.  
Restrictions: Restricted to students in the McCombs School of Business.  
Grading: Letter Grade  
Repeatable for credit: No  
Academic Level: Upper Division