Explore concepts, formats, and skills relevant to the work of art directors in the field of advertising, including color theory, typography, layout, and software expertise. Three lecture hours and one-and-one-half laboratory hours a week for one semester. Advertising 447 (Topic: Art Director's Seminar) and 447C may not both be counted Prerequisite: Advertising 343K with a grade of at least C-, credit or registration for Advertising 468K, and consent of instructor.