Same as International Business 372T (Topic 1). Explore how firms can successfully integrate their traditional strategies with non-market strategy in the global arena, including how to successfully engage with international non-market actors, such as foreign governments, regulators, political parties, NGOs, and the media. Examine the necessary tools to craft successful, integrated firm strategies in diverse institutional and political environments. Three lecture hours a week for one semester. Only one of the following may be counted: Business, Government, and Society 374, International Business 372 (Topic 15), 372T (Topic 1). Prerequisite: Upper-division standing.