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BGS X73 Strategic Corporate Communication

BGS 373  Strategic Corporate Communication  3 Hours  
Studies corporate efforts to inform, motivate, and persuade various constituencies, including investors, employees, communities, and regulators. Subjects include public relations, investor relations, and government relations.

Business and Public Policy Minor

https://catalog.utexas.edu/undergraduate/programs/business-public-policy-minor/

Undergraduate

The Business and Public Policy (BPP) Minor provides University of Texas undergraduate students with the opportunity to have transcript-recognized study in the study of business and public policy. Because firms’ actions are increasingly influenced by the interests and demands of numerous stakeholders, including owners, employees, suppliers, customers, NGOs, communities, and especially government regulators, it is increasingly important that businesses hire employees who can strategically respond to and influence these constituencies. Students who complete the BPP Minor requirements will be well-equipped to understand the political process and its influence on firms and to work for those firms or for consulting firms that are increasingly important in this area. This minor is also well-suited for undergraduates interested in careers in law, governmental and public service, and/or in nonprofit organizations.