UTexas

Search Results

Search Results for "ADV 318J"

Advertising Minor

https://catalog.utexas.edu/undergraduate/programs/advertising-minor/

Undergraduate

This minor is open to all undergraduate majors at The University of Texas at Austin, except advertising and public relations majors. Admission to the minor requires completion of  ADV 318J Introduction to Integrated Brand Communication  with a minimum grade of C-. If demand exceeds space available, the Moody College reserves the right to select students based on their academic record or a secondary application.

ADV X18J ADV 318J  Introduction to Integrated Brand Communication  3 Hours

3 Lecture Hours  0 Lab Hours  
The functions of advertising and public relations; role in marketing/communications mix; economic and social influence; advertising and public relations institutions and media; campaigns and appropriations; retail and business-to-business aspects. Advertising 305 and 318J may not both be counted. Three lecture hours a week for one semester.
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Lower Division