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Business Analytics
Undergraduate
Businesses are generating and collecting a massive amount of data from both business transactions and user generated data. Students who graduate with a degree in Business Analytics will be prepared to leverage statistical analysis, data mining, natural language processing, optimization, and machine learning to provide practical recommendations to improve business results in a wide variety of areas, including finance, marketing and supply chain management. They will also understand the ethical issues surrounding the design, development, and use of these technologies.