Theory and practice related to the preparation of large-scale sales events and conferences. Designed to develop communication skills and planning techniques. May include client research, investigation of potential venues, telephone-based information interviews, individual or group sales presentations, and event overviews. Three lecture hours a week for one semester. Communication Studies 335 and 367 (Topic: Strategic Sales and Event Planning) may not both be counted. Prerequisite: Upper-division standing and Communication Studies 306M.