Studio course. Explores the purposes and constraints of branding and visual identity design, and creative systems that can be applied consistently across media and materials. Six laboratory hours a week for one semester. Design 340 and 340G may not both be counted. Offered on the letter-grade basis only. Prerequisite: Upper-division standing and the following with a grade of at least C: Design 321, 325, and 326; and Design 304 and 305, or Design 309.