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KIN 354 KIN 354. Sport and Event Marketing. 3 Hours.
Restricted to sport management majors. Application of the fundamental principles used in the marketing of sport and events, with an emphasis on how sport marketing is distinct from traditional goods and services marketing. Focus on key consumption behaviors in sport and their implications for sport marketing practice. Three lecture hours a week for one semester. Prerequisite: Upper-division standing.
Sport Management
Undergraduate
The curriculum for the degree has four components: (a) the University-wide Core Curriculum; (b) prescribed work for the Bachelor of Science in Kinesiology and Health; (c) major requirements, which include a minor or specialization (coaching, community health and wellness, disability studies, health fitness instructor, medical fitness and rehabilitation, or strength and conditioning coaching); and (d) electives. More information, including a list of specializations , tracks , and minors is available from the College of Education Student Dean’s Office, George I. Sánchez Building 2.110.