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MKT X78 MKT 178, 278, 378  Marketing Micro-topics  1-3 Hours

1,2,3 Lecture Hours  0 Lab Hours  
Focuses on contemporary, in-demand marketing topics to help develop the foundational knowledge, hands-on experience, and skills for today's marketing ecosystem. For each semester hour of credit earned, the equivalent of one lecture hour a week for one semester.
Pre/Corequisites: Varies with topic.  
Grading: Student Option  
Repeatable for credit: May be repeated for credit when the topics vary.  
Academic Level: Upper Division  
Topic 1: Data Storytelling and Visualization. Investigate data-driven marketing, identifying stories in data and utilizing visualizations to share that story. Explore Tableau, data literacy, visualization principles, and communicating effectively using data. Marketing 178 (Topic: Data Storytellg/Visualizatn) and Marketing 178 (Topic 1) may not both be counted. Additional prerequisite: Twenty-four semester hours of college credit.

Topic 2: Negotiating Sales Solutions. Additional prerequisite: Twenty-four semester hours of college credit.

Topic 3: International Selling. Additional prerequisite: Twenty-four semester hours of college credit.

Topic 4: Sales Technology and Artificial Intelligence. Additional prerequisite: Twenty-four semester hours of college credit.

Topic 5: Selling in High Technology Industries. Additional prerequisite: Twenty-four semester hours of college credit.

Topic 6: Predictive Modeling in Sales. Additional prerequisite: Twenty-four semester hours of college credit.

Topic 7: Professional Purchasing and Procurement. Explore the role of purchasing and procurement in a business. Examine goals and techniques of purchasing professionals; common structures of purchasing functions in a business; management of suppliers and vendors to achieve goals; cost, resource, and purchase timing management; bid proposal, negotiations, and other strategic purchasing decisions and associated marketing activities. Additional prerequisite: Twenty-four semester hours of college credit.
  

MKT X78.1 MKT 178.1, 278.1, 378.1  Data Storytelling and Visualization  1-3 Hours

1,2,3 Lecture Hours  0 Lab Hours  
Investigate data-driven marketing, identifying stories in data and utilizing visualizations to share that story. Explore Tableau, data literacy, visualization principles, and communicating effectively using data. Marketing 178 (Topic: Data Storytellg/Visualizatn) and Marketing 178 (Topic 1) may not both be counted.
Pre/Corequisites: Twenty-four semester hours of college credit.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

MKT X78.2 MKT 178.2, 278.2, 378.2  Negotiating Sales Solutions  1-3 Hours

1,2,3 Lecture Hours  0 Lab Hours  
Pre/Corequisites: Twenty-four semester hours of college credit.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

MKT X78.3 MKT 178.3, 278.3, 378.3  International Selling  1-3 Hours

1,2,3 Lecture Hours  0 Lab Hours  
Pre/Corequisites: Twenty-four semester hours of college credit.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

MKT X78.4 MKT 178.4, 278.4, 378.4  Sales Technology and Artificial Intelligence  1-3 Hours

1,2,3 Lecture Hours  0 Lab Hours  
Pre/Corequisites: Twenty-four semester hours of college credit.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

MKT X78.5 MKT 178.5, 278.5, 378.5  Selling in High Technology Industries  1-3 Hours

1,2,3 Lecture Hours  0 Lab Hours  
Pre/Corequisites: Twenty-four semester hours of college credit.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

MKT X78.6 MKT 178.6, 278.6, 378.6  Predictive Modeling in Sales  1-3 Hours

1,2,3 Lecture Hours  0 Lab Hours  
Pre/Corequisites: Twenty-four semester hours of college credit.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division  

MKT X78.7 MKT 178.7, 278.7, 378.7  Professional Purchasing and Procurement  1-3 Hours

1,2,3 Lecture Hours  0 Lab Hours  
Explore the role of purchasing and procurement in a business. Examine goals and techniques of purchasing professionals; common structures of purchasing functions in a business; management of suppliers and vendors to achieve goals; cost, resource, and purchase timing management; bid proposal, negotiations, and other strategic purchasing decisions and associated marketing activities.
Pre/Corequisites: Twenty-four semester hours of college credit.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division