P R 347D P R 347D. Entertainment Press and Public Relations - LA. 3 Hours.
Same as Advertising 347D. Restricted to students admitted to the Semester in Los Angeles Program. Introduction to the roles of the news and entertainment press, and publicity, promotion and public relations in the entertainment industry. Examines how these fields are linked, integrated or in tension, and provides a historical context for understanding the press and publicity sides of the entertainment business. Explores what makes marketing/advertising, PR and journalism in the entertainment industry distinct from these practices in other realms, while examining the components of current industry and practice. Three lecture hours a week for one semester. Advertising 347D and Public Relations 347D may not both be counted. May be repeated for credit. Prerequisite: Upper-division standing.