PGS X86M PGS 386M Pharmaceutical Industry and Marketing 3 Hours
3 Lecture Hours 0 Lab Hours
Subjects include the structure, size, and regulation of the pharmaceutical industry, including good manufacturing practices; drug development, pricing, marketing, and channels of distribution; and issues that impact the drug development industry, including generic drug competition, patent life, active ingredient importation and finished drug product importation, drug counterfeiting and safety concerns, direct-to-consumer advertising, and the drug approval process. Three lecture hours a week for one semester.
Pre/Corequisites: Graduate standing and consent of instructor.
Grading: Student Option
Repeatable for credit: No
Academic Level: Doctoral