TXA 361 TXA 361. Consumer Behavior in the Marketplace. 3 Hours.
Internal and external factors that influence consumer behavior in the marketplace. Application of concepts and theories from the social sciences to the areas of textiles, clothing, and appearance; experience in conducting market and consumer research. Three lecture hours a week for one semester.
The Division of Textiles and Apparel (TXA) is a science-based interdisciplinary hub providing a dynamic education – setting students up for a breadth of career and academic opportunities. Students in the Division of Textiles and Apparel are able to select from a wide range of innovative courses on campus, in New York City, NY, or Paris, France, or in studios and labs in collaboration with industry partners in the Austin, TX area. TXA students study the art of design, the science of chemistry and physics, and the application of retail principles .