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ADV 328 ADV 328. Psychology of Video Game Advertising. 3 Hours.

Explores communication components (broadly defined) within game play and apply understanding of communication processes within game play to better understand how advertisers can leverage games to reach consumers. Three lecture hours for one semester. Advertising 328 and 378 (Topic 22) may not both be counted. Prerequisite: Forty-five semester hours of college coursework.