ADV 338L ADV 338L. Copywriting. 3 Hours.
Introduction to copywriting for advertising and related industries. Develop conceptual and writing skills across a wide range of media. Enrollment in Texas Creative or previous creative writing experience preferred. Three lecture hours a week for one semester. Advertising 338L and 378 (Topic 10) may not both be counted. Prerequisite: Advertising 325 with a grade of at least C, and consent of instructor.