ADV X28 ADV 328 Psychology of Video Game Advertising 3 Hours
3 Lecture Hours 0 Lab Hours
Explores communication components (broadly defined) within game play and apply understanding of communication processes within game play to better understand how advertisers can leverage games to reach consumers. Advertising 328 and 378 (Topic 22) may not both be counted. Three lecture hours for one semester.
Pre/Corequisites: Forty-five semester hours of college coursework.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division