BAX 375 BAX 375. Business Analytics in Practice. 3 Hours.
Restricted to students in a business major. Examine the role of business analytics in the context of the broader operations of a firm. Explore the use of business analytics in firms, the impact on business performance, and the ways that it can enhance firm value, through a series of case studies. Three lecture hours a week for one semester. Prerequisite: Senior standing; Business Analytics 304, 305, or Management Information Systems 304; credit or registration for Business Analytics 357, 358, and one of the following: Business Administration 353, 366P, Accounting 366P, Business Analytics 366P, International Business 366P, Finance 364P, 365P, 366P, Management 347P, 366P, 367P, 369P, Management Information Systems 366P, Marketing 366P, or Operations Management 366P.
Businesses are generating and collecting a massive amount of data from both business transactions and user generated data. Students who graduate with a degree in Business Analytics will be prepared to leverage statistical analysis, data mining, natural language processing, optimization, and machine learning to provide practical recommendations to improve business results in a wide variety of areas, including finance, marketing and supply chain management. They will also understand the ethical issues surrounding the design, development, and use of these technologies.