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BGS 371 BGS 371. Corporate Political Strategy. 3 Hours.
Same as Marketing 372T (Topic 1). Study how the political and regulatory environment enables and constrains business activity and how individual firms and groups of firms can ethically yet effectively lobby legislatures, negotiate with regulators, create industry associations, make campaign contributions, and engage in other political activity to gain competitive advantage. Three lecture hours a week for one semester. Only one of the following may be counted: Business, Government, and Society 371, Marketing 372 (Topic: Corporate Political Strategy), 372 (Topic 15), 372T (Topic 1). Prerequisite: Upper-division standing.