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ITC 338 ITC 338. Italian Television Advertising. 3 Hours.

Analysis of Italian television commercials in order to identify changes that have taken place at the level of language, with some attention to socio-cultural dynamics. Three lecture hours a week for one semester. Only one of the following may be counted: European Studies 347 (Topic: Itl TV Ads: Fashion/Food/Cars), Italian Civilization 338, 349 (Topic: Itl TV Ads: Fashion/Food/Cars), Women's and Gender Studies 340 (Topic: Itl TV Ads: Fashion/Food/Cars). Prerequisite: Upper-division standing.