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J 387M J 387M. Media Images: Theory and Methodology. 3 Hours.

Explores theoretical and methodological approaches to the study of images in media. Examines the biology and psychology of vision and how images "work" in media. Explores contemporary research on images in news, visual persuasion, political campaigns and criminal investigation. Methods for the study of media images, include content analysis, multi-modal discourse analysis, semiotics and effects experiments. Three lecture hours a week for one semester. Journalism 387M and 395 (Topic: Media Images: Theory & Methodology) may not both be counted. Prerequisite: Graduate standing.