Explores the theoretical foundations and research evidence underlying innovation and entrepreneurship. Subjects include discovering and creating new sources of value, recognizing and evaluating opportunities, generating business models, engaging stakeholders, shaping markets, and competing against larger competitors and entrenched institutions. Three lecture hours a week for one semester. Management 327 and 327H may not both be counted. Offered on the letter-grade basis only. Prerequisite: Twenty-four semester hours of college credit.