P R 322 P R 322. Health Communication: Messages, Campaigns, and the Media. 3 Hours.
Same as Advertising 322. Covers the development of effective health messages, the design of health campaigns, and investigate the role of the media in influencing people's health and perceptions of health. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 322, 378 (Topic: Health Communication), Public Relations 322.