P R 332 P R 332. Technology Marketing and Advertising. 3 Hours.
Same as Advertising 332. Explores case histories, interviews with leading technology advertising and marketing executives, and latest trends in digital advertising, both mobile and social, as well as its impact across marketing segments and industries. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 332, 378 (Topic 23), Public Relations 332.