Restricted to students in the Advertising or Public Relations Honors Program. The concept of media mix; matching product, consumer, and media profiles; and the conception, research, planning, and execution of advertising campaigns. Special emphasis on advanced copywriting, layout, and production for print and broadcast media. Students usually participate in major national contests involving brand development in advertising strategies. Three lecture hours a week for one semester, with additional hours to be arranged. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Offered on the letter-grade basis only. Prerequisite: Upper-division standing, Advertising 370J with a grade of at least C- or Public Relations 367 with a grade of at least C-, a University grade point average of at least 3.50, admission to the Advertising or Public Relations Honors Program, and consent of the undergraduate adviser.