P R X77M P R 377M Topics in Media Studies 3 Hours
3 Lecture Hours 0 Lab Hours
Topics in media and its effects on advertising and public relations strategies. Advertising 377M and Public Relations 377M may not both be counted unless the topics vary. The equivalent of three lecture hours a week for one semester; additional hours may be required for some topics.
Pre/Corequisites: Varies with the topic.
Grading: Student Option
Repeatable for credit: May be repeated for credit when the topics vary.
Academic Level: Upper Division
Topic 2: Advanced Studies in Media Sales. Examination of advertising media sales beyond audience measurement techniques, and quantitative and qualitative data. Advertising 377M (Topic 2) and Public Relations 377M (Topic 2) may not both be counted. The equivalent of three lecture hours a week for one semester. Additional prerequisite: Upper-division standing, Advertising 345J with a grade of at least C, and consent of instructor.