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PHM 381K PHM 381K. Pharmaceutical Marketing. 3 Hours.

Concepts of marketing as they apply to the pharmaceutical industry, pharmaceutical products, and the health care environment. Three lecture hours a week for one semester. Pharmacy 320M and Pharmacy PharmD 381K may not both be counted. Prerequisite: Pharmacy PharmD 281L (or Pharmacy 244C) and 181P (or Pharmacy 144P).