Restricted to students in the technology commercialization program. Explore the first step in the commercialization process: generating or identifying ideas and technologies that have market potential. Apply multiple methodologies to assess the market potential of new ideas and technologies. The equivalent of three lecture hours a week for one semester. Science and Technology Commercialization 380 and 380C may not both be counted. Offered on the letter-grade basis only. Prerequisite: Graduate standing.