TXA 376 TXA 376. Principles of Retail Merchandising. 3 Hours.
Retail strategic planning and implementation for soft goods and apparel. Three lecture hours a week for one semester. Prerequisite: Marketing 320F and six semester hours of upper-division coursework in textiles and apparel, business, studio art, or journalism.
The Division of Textiles and Apparel is a place to get a broad-based education, well suited for career opportunities. Students in the Division of Textiles and Apparel enjoy a wide range of academic programs and career opportunities. They study the art of design, the science of chemistry and physics, and the application of retail and management principles, through the lens of history. Majors come in three packages: merchandising and consumer sciences; apparel, functional, and technical design; and textile conservation and museum studies. Each program provides hands-on experience with rapidly evolving retail environments, intercultural practices and customs, consumer behavior, apparel and fashion design, computer-aided design, fashion show production and event organization, garment conservation and museum management, and fiber and fabric testing. Capstone retail merchandising and apparel design programs take students to high-profile venues and provide rich opportunities in honors programs. Internships are available to enhance the educational experience and ensure strong career opportunities. Basic research is being conducted in bio-based fibers and specialized fabrics, and 3D technology to address basic human needs. Research is also conducted involving the effects of change and new technologies on the development and distribution of creative textile products. The Division of Textiles and Apparel is a marvelous place to get a broad-based education, well suited for rewarding career opportunities.