MKT X38 MKT 338 Promotional Policies 3 Hours
3 Lecture Hours 0 Lab Hours
Analysis of the use of promotional methods in marketing: advertising, personal selling, sales promotion, and indirect promotion; their social and economic consequences; their coordination and relationship to other business functions. Three lecture hours a week for one semester.
Pre/Corequisites: Marketing 337 or 337H.
Restrictions: Restricted to students in a business major.
Grading: Student Option
Repeatable for credit: No
Academic Level: Upper Division