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ADV 327 ADVĀ 327. Account Planning. 3 Hours.

Explores the role of account planning in an agency environment. Covers how to understand the business the client is in, the customers of the client, general environment of that business and all aspects of marketing practice that might affect the overall performance of the client's business. Three lecture hours a week for one semester. Advertising 327 and 378 (Topic 20) may not both be counted. Prerequisite: Advertising 344K and 345J with a grade of at least C-.