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MKT X70 MKT 370  Marketing Policies  3 Hours

3 Lecture Hours  0 Lab Hours  
A capstone course focusing on case studies of advanced marketing problems, including analysis of markets, promotional planning, pricing, and distribution coordination. Designed to help the student develop a comprehensive understanding of marketing policy and strategy formulation. Three lecture hours a week for one semester.
Core Curriculum: 010  
Pre/Corequisites: Ninety semester hours of college coursework, including Marketing 337, 337H, or 337N; credit or registration for either Marketing 360 or 460, and one of the following: Accounting 366P, 367P, Business Administration 130G, 353, 366P, Business Analytics 366P, Finance 337P, 364P, 365P, 366P, International Business 366P, Management 347P, 366P, 367P, 369P, Management Information Systems 366P, Marketing 366P, Operations Management 366P, Real Estate 366P; and three additional semester hours of elective coursework in Marketing.  
Restrictions: Restricted to students in a business major.  
Grading: Student Option  
Repeatable for credit: No  
Academic Level: Upper Division