Suggested Arrangement of Courses, Advertising (BSAdv)
| Requirements | Hours | |
|---|---|---|
| 1st Semester | ||
| COM 301E | Introduction to Communication Foundations (General Education) | 3 |
| Natural Science and Technology, Part I (Core) 030 | 3 | |
| RHE 306 | Rhetoric and Writing (Core) 010 | 3 |
| ADV 305 | Fundamentals of Advertising (Major) | 3 |
| UGS 302 | First-Year Signature Course (Core) 090 | 3 |
| or UGS 303 | First-Year Signature Course | |
| 2nd Semester | ||
| ADV 309R | Introduction to Advertising and Public Relations Research (Core, Major) 020 | 3 |
| U.S. History (Core) 060 | 3 | |
| Social and Behavioral Sciences (Core) 080 | 3 | |
| Visual and Performing Arts (Core) 050 | 3 | |
| Natural Science and Technology, Part I (Core) 030 | 3 | |
| 3rd Semester | ||
| COM 302E | Interdisciplinary Communication Foundations (General Education) | 3 |
| ADV course (Major) | 3 | |
| ADV 325 | Introduction to Advertising Creativity (Major) | 3 |
| Foreign Language (General Education) | 6 | |
| 4th Semester | ||
| ADV 353 | Advertising and Public Relations Law and Ethics (Major) | 3 |
| Free Elective (Elective) | 3 | |
| U.S. History (Core) 060 | 3 | |
| Foreign Language (General Education) | 6 | |
| 5th Semester | ||
| Natural Science and Technology, Part II (Core) 093 | 3 | |
| GOV 310L | American and Texas Government (Core) 070 | 3 |
| ADV 345J | Advertising and Public Relations Media Planning (Major) | 3 |
| Foreign Language (General Education) | 3 | |
| Free Elective (Elective) | 3 | |
| 6th Semester | ||
| MKT 320F | Foundations of Marketing (Major) | 3 |
| E 316L | British Literature (Core) 040 | 3 |
| or E 316M | American Literature | |
| or E 316N | World Literature | |
| or E 316P | Masterworks of Literature | |
| Free Elective (Elective) | 3 | |
| Upper-division ADV course (Major) | 3 | |
| ADV 344K | Advertising and Public Relations Research (Major) | 3 |
| 7th Semester | ||
| ADV 370J | Integrated Communications Management (Major) | 3 |
| ADV 350 | Advertising Internship (Major) | 3 |
| GOV 312L | Issues and Policies in American Government (Core) 070 | 3 |
| Free Elective (Elective) | 6 | |
| 8th Semester | ||
| ADV 373 | Integrated Communications Campaigns (Major) | 3 |
| Upper-division ADV course (Major) | 3 | |
| Upper-division ADV course (Major) | 3 | |
| Non-ADV Electives (Elective) | 6 | |
| Total Hours | 120 | |
Four-year degree suggestion (for planning purposes only).
Currently enrolled students should meet with their academic advisor.
Course categories: Core, General Education†, Major, Elective, Opportunity
Core Component Areas: 010 Communication; 020 Mathematics; 030 Natural Science and Technology, Part I; 040 Humanities; 050 Visual and Performing Arts; 060 U.S. History; 070 American and Texas Government; 080 Social and Behavioral Sciences; 090 First-Year Signature Course; 093 Natural Science and Technology, Part II
Undergraduate Degree Program listing
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